Best Olympics merch: top souvenirs to buy now

Show Team GB your support

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Team GB Sailing Team Announcement - Paris Olympics 2024 - St. Pancras International
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It may have been 12 years (!) since the UK hosted the Olympic Games, but our admiration and obsession with watching the world’s top athletes do their seemingly superhuman thing hasn’t dimmed in the intervening years. 

Now the torch is skimming past our isle once more, headed to one of our closest neighbours.

Who is hosting the 2024 Olympics?

France is hosting the 2024 Olympic Games with the capital Paris in the global sports spotlight. 


When do the 2024 Olympic Games begin?

The event will kick off on July 26 and run until August 11, 2024. The Eurostar connection means it's as simple as hopping on a train for Team GB supporters - you'll be in the City of Lights in just over two hours. 

Where can I find official Team GB merch?

Whether you are planning to cross the Channel to support the country's elite athletes or you're cheering them on from home turf right here in the UK, getting kitted out in the right gear is essential.

Sports giant adidas is the official sponsor of Team GB apparel, with a collection of unisex tees, hoodies and sportswear on offer. Alongside this, fans can also find Team GB accessories with bucket hats and travel bags covered in patriotic colours and motifs. 

Then there's the official 2024 Paris Olympics range for France’s supporters but in our shared patriotic colours of red, white and blue. 

Sites like NOTHS and Etsy offer unique, handcrafted souvenirs. While they may not be official, their supporting spirit is undeniable - plus, you’ll help support local businesses too. 

We’ve rounded up the best Olympics merch to buy now, with more added as they’re released in the run up to the opening ceremony on July 26. 

Show your pride and support for our incredible Team GB athletes, and shop now

adidas Team GB Sweatshirt Adults


Show Great Britain’s Olympic athletes your support by wearing the official kit, made by adidas. This men’s sweatshirt also comes in a bright blue with sizes ranging from S to L. Detailed with official insignia, the soft cotton blend offers a comfortable fit, whether you’re watching at home or in the Parisian stands.

Buy now£54.99, Sports Direct

adidas Team GB Backpack Unisex


Looking for something that will lost long after the Games are over? This unisex Team GB backpack is perfect for adventures big and small with plenty of zipped pockets and mesh inserts to help with organisation.

Made from recycled polyester, compression straps help keep your stuff in place, so everything arrives in the same condition in which you left it. It measures 50 x 30 x 7cm but is a soft shell design, so can be used for hand-baggage-only trips in the future.

Buy now£64.99, Sports Direct

adidas Team GB HEAT.RDY T-Shirt


With the Games being held in high summer, there’s every chance the UK could be in a heatwave. Keep cool and calm in a Team GB tee from adidas, finished with official logos and colours. The piece is available in sizes 2XS - 2XL.

Buy now£40, JD Sports

adidas Team GB visor


Keep the sun out of your eyes without the fear of hat hair thanks to this preppy white visor, finished with Team GB embroidery in navy. Available in kids and adult sizing.

Buy now£18, adidas

Paris 2024 Olympics Plush Mascot 15cm

Paris 2024

Made from 100 per cent recycled bottles, this plushie toy is the official mascot of the 2024 Paris Games. Modelled on the cap of the Phryges tribe, the officially licenced item sports France’s national colours of red, white and blue. A Paralympic version is also available for the same price here.

Buy now£19, Fanatics

Paris 2024 Olympic and Paralympic Games Poster


Add a splash of colour and style to your walls thanks to this small Etsy business. The company has designed a 2024 Games poster which is perfect for brightening up your interiors in a low-commitment way. Available in seven sizes.

Buy now£9.39, Etsy

Team GB Sprint Start Men's Vintage T-Shirt - White

Team GB

If the official designs don’t appeal, perhaps this vintage look design will. Made from 100 per cent cotton, the multicolour look puts Team GB pride of place in the centre of the tee.

Buy now£9.99, Amazon

Healthspan Elite Great Britain Cycling Team Water Bottle

Healthspan Elite

Whether you're hopping on a Lime bike to work or navigating a cross-country trail over the weekend, stay hydrated while showing your patriotic colours thanks to this Team GB cycling water bottle. The squeezy bottle is made from BPA-free plastic and can hold 550ml in total.

Buy now£7.99, Healthspan Elite